January 27th, 2016 – New York, New York - Times Square Strategies (TSQS) is proud to announce its partnership with Ingenuity Sun Media (ISM). This partnership allows TSQS to bring an innovative (patent pending) environmentally friendly and revenue generating product to its Real Estate partners; and new media opportunities to its advertising partners.
“We’re ecstatic about our partnership with ISM. Their Sun Media Tree integrates seamlessly with our mission to uncover new revenue streams for the Real Estate sector, and to create engaging, exciting and effective media placements for our media clients. ISM’s unique products are designed to reach pedestrian traffic in parking lots and at entrances of stadiums, malls, city centers and universities. These locations are integral to a consumer’s journey in relation to these types of venues, and are, at present, dramatically underserved.” Said Michael Steinberg, Principal of TSQS.
Times Square Strategies will be the lead ad sales group, offering advertising clients and corporate sponsors a variety of integrated digital products at the various locations around the country where ISM is installing their digital out of home networks.
In addition, ISM’s products are designed to be “green” networks, as all of their digital out of home systems will generate all, if not more, of the energy they consume in any given year. Surplus energy generation can then be managed by the property owner themselves, offering various opportunities, depending on the location. This renewable aspect of the ISM products offer brands an attractive platform to align themselves with renewables and environmental responsibility.
As Nelson Martinez, ISM Founder and CEO explains, “We feel that ISM offers a powerful way to reach and engage millions of consumers who up to now have had little to no brand engagement at thousands of retail, entertainment and urban outdoor venues, parking lots and garages. ISM offers a wide range of products, which makes reaching consumers possible in a financially viable and sound manner. Not only can we reach these consumers, but we can truly engage them with highly interactive messaging and a digital communications platform that connects all other digital efforts a brand can put together, i.e. mobile, ecommerce and digital out of home.”
As Mr. Steinberg elaborates, “TSQS is also excited about the interactivity, multichannel and convergence aspects of the ISM products. The ISM offerings make conventional activities such as tailgating at sporting events even bigger opportunities for advertisers, as the system will offer tailgaters interactive games and other engaging features that connect fans’ mobile platforms with advertisers’ marketing programs.”
TSQS and ISM have begun approaching advertisers for the recently launched North Carolina system. Upcoming projects include systems in Ohio, Massachusetts, New York, New Jersey and California.
For more information about Times Square Strategies please visit http://www.tsqs.com/ or Ingenuity Sun Media at http://www.ingenuitysunmedia.com/
About Times Square Strategies
Times Square Strategies is an integrated media solutions company helping real estate, retail and sports properties uncover new revenue streams by identifying underutilized space that could be generating incremental revenue using the latest technologies in the out-of-home world. On the media side, Times Square Strategies helps brands unlock engaging, exciting and effective short-term and long-term media placements via nontraditional campaigns.
Times Square Strategies mission is to bring the best practices that are used in Times Square on a daily basis to other markets around the nation. With over 70 years of collective experience in the media, real estate and technology fields, Times Square Strategies is well positioned to help properties identify and generate significant revenue and help marketers reach consumers in an engaging manner.
Ingenuity Sun Media LLC (ISM), is a New Jersey based, Solar Power-Assisted Digital Network designer and manufacturer. ISM and its patent pending Sun Media Trees (SMTs) are the brain-child of Nelson Martinez, Founder and CEO of Ingenuity Sun Media. The company was created by Mr. Martinez to serve what he feels is a currently vastly underused space (as far as marketing and communications): Parking lots, garages and outdoor walking areas at large consumer aggregator venues such as stadiums, malls, universities and cities.
ISM does this by bringing together the very best of two powerful, and extremely successful industries (Solar and Media) Ingenuity Sun Media (ISM) believes that it has created the world’s first and most energy efficient, solar-power-assisted, digital, outdoor marketing and advertising network.