Partnering with Audi, Major League Soccer and MVP Collaborative, MVP Interactive deployed our Mobile GamingWall during the 2015 MLS All Star week in Denver. Fans attending the events at Sky Line Park and Dick’s Sporting Good Stadium had the opportunity to take penalty kicks against Audi’s virtual goalie.
Before starting the game, fans registered their personal data and answered a short questionnaire using Microsoft Surface Tablets. Each user had one practice kick and five chances to beat the goalie in under a minute. The embedded kinect camera captured the speed of each kick and points were awarded based on the speed and success of each attempt. This data was displayed on screen resembling the dashboard of Audi’s new hybrid car, the eTron. At the completion of each game play the wall displayed a player leaderboard and the user inputted their email address on a nearby keyboard to receive an Audi branded email with an animated GIF of their shot attempts.
During the week long event, 17,000 fans witnessed Audi’s activation and nearly 3,000 unique emails were captured. Those who played the game posted their action shots on social media, creating a reach of 80,000 social media impressions. Audi was certainly the all star player of all the sponsorship activations!