TIMES SQUARE STRATEGIES AND INGENUITY SUN MEDIA LAUNCH GREENSBORO SCIENCE CENTER OOH DIGITAL ADVERTISING PLATFORM
ISM Solar Media Trees take root at the Greensboro Science Center
New York, NY -- May 3rd, 2016: Times Square Strategies (TSQS) and Ingenuity Sun Media (ISM) announce the first of its kind installation in North Carolina. ISM’s Sun Media Trees are now operating at the Greensboro Science Center in Greensboro, NC. Sun Media Trees (SMTs) are solar assisted fully interactive digital communication devices. These SMTs will provide TSQS, ISM and the Greensboro Science Center with the ability to enrich the visitor experience at the property, as well as provide advertisers with a platform that allows for true visitor engagement and audience measurement.
“The Greensboro Science Center is excited to be home to our community’s first ISM Solar Media Trees. Not only will these trees help educate the public about solar technology, but they will also help promote many great businesses and products to hundreds of thousands of annual visitors." — Glenn Dobrogosz, Executive Director, Greensboro Science Center
ISM in collaboration with Melink Solar completed installation of the SMTs in March 2016. SMTs provide real time promotional, educational, and commercial information. The screens have the ability to interact with visitors via their mobile devices so they can stay up to date with all of the current and upcoming events at the Science Center and in the surrounding area.
In addition, SMTs allow brand marketers to display outdoor digital advertising and interact with the science center audience through mobile technologies. At launch, each SMT will have Beacon technology, QR and Facial Recognition capabilities, allowing marketers to deliver special offers and incentives and to have a better understanding of the audience in front of the displays.
ISM’s patent pending SMTs are the brain-child of Nelson Martinez, Founder and CEO of Ingenuity Sun Media. Nelson is a former Advertising Creative Director with a long and distinguished career built while working at some of the world’s largest ad agency networks. In the past five years, he has worked with a group of talented designers, developers and engineers to develop ways for incorporating renewable energy practices and technology into a digital media platform the likes of which have never been seen before.
The result is the Sun Media Tree, a combination of Solar Energy powered, Outdoor rated LED/LCD Displays and 360-degree interactive communication platforms that engage visitors and enhance their experience at the locations.
“ISM is thrilled to bring this one-of-a-kind innovation to the Greensboro Science Center. Our passion at ISM has always been to enhance the visitor experience through unique interactive technologies that create long-lasting relationships with the locations and its sponsors as well as to educate the public about the benefits of renewable energy and sustainability efforts." — Nelson Martinez, Founder and CEO, Ingenuity Sun Media