Christie Experiential Network Taps Times Square Strategies and MVP Interactive to Create the Largest Interactive DOOH Network in North America
With over 200 Interactive Displays, Christie Experiential Network delivers
more than 250 Million Exposures Annually
New York, NY – October 17, 2017 - The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce a partnership with Times Square Strategies and MVP Interactive.
CEN, the world’s first experiential media network in movie theatres, has tapped Times Square Strategies and MVP Interactive to fuel its game-changing and highly engaging mix of branded, interactive content and mobile-based interactions. The network connects theatre owners, brands, agencies, advertisers, and consumers with its unique digital in-lobby environments. In achieving this, the network provides 100 percent coverage of the movie-going audience; delivering multiple exposures and higher dwell times during their visit to the theatre.
Kevin Romano, EVP Christie Global Media states, “We are thrilled to partner with MVP Interactive and Times Square Strategies. Moviegoers are spending more time within the cinema lobby environment as the industry continues to build 5-Star venues, complete with club-like lounges and upscale food and beverage service. Our CEN lobby platform provides advertisers with creative engagements that generate memorable experiences and impressions that are designed to be entertaining and relevant to this discerning and hard to reach audience.”
CEN is in alignment with the DPAA principles as its President & CEO, Barry Frey, identifies, “This is such an exciting time as the full throttle capabilities of digital advertising are now available outside the home. We see here another important example of innovative companies delivering increased value to today’s consumers and brands.”
MVP Interactive’s technology platform significantly enhances CEN’s network with award-winning augmented reality and gesture recognition technology. In addition, MVP’s highly robust audience measurement platform, DART (Data Analytics Reporting Tool), compiles all of the emails captured, audience measurement data, and social shares tracked during an engagement and puts this information into a proprietary dashboard that allows for extensive reporting. Anthony DiPrizio, CTO of MVP Interactive says, ”Our applications are developed to seamlessly manage and distribute large amounts of interactive content in real-time utilizing the MVP API and virtual private cloud (VPC). This gives Christie the flexibility to change content, provide engaging user touch points and seamlessly capture valuable data and consumer insight."
“We’re very excited to be partnering with Christie. With our technology partner, MVP Interactive, we’ve created what we believe is the broadest reaching and most scalable interactive network in North America. Our platform will live on over 200 displays, with audience measurement that rolls up to a singular dashboard, allowing Christie to compile crucial audience data,” said Michael Steinberg, Principal at Times Square Strategies.
In addition, "The Christie Experiential Network allows us to showcase our content and software capabilities, which further validates the growing demand for brands and marketers to leverage technology to connect with their consumers,” says James Giglio, CEO of MVP Interactive.
About the Christie Experiential Network
The Christie Experiential Network draws upon Christie’s more than 85 years of experience in the exhibition industry to create the first fully-integrated, dynamic and immersive digital out-of-home network that connects brands and Hollywood studios with today’s sophisticated consumers. CEN provides a dynamic platform for advertisers to increase their reach and engage consumers by delivering content through their versatile Ayuda content management system to brilliant digital and experiential displays. Theatre operator’s benefit from Christie’s well established national network of service technicians and 24/7 Operations Center to insure all systems is running smoothly. Christie manages all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance. http://christienetworks.com
About Times Square Strategies LLC
Times Square Strategies is an integrated media solutions company helping real estate, retail and sports properties uncover new revenue streams by identifying underutilized space that could be generating incremental revenue using the latest technologies in the out-of-home world. In addition, Times Square Strategies helps brands create engaging, exciting and effective media placements. www.tsqs.com
About MVP Interactive
MVP Interactive is a consumer engagement software company that enhances brand experiences through interactive technology and social media. Our products integrate touchscreens, gesture technology, augmented reality, virtual reality, facial morphing, social media platforms and mobile applications to give consumers unique access to their favorite teams and brands. http://www.mvp-interactive.com
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market with some of the world’s most advanced projectors, complete system displays, and cinema audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.
Christie (CEN) Media Contact: Times Square Strategies Media Contact:
Kevin Romano Michael Steinberg
(646) 779-2015 (917) 609-6674
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“Christie” and the “Christie Experiential Network” are trademarks of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. Other company and product names may be trademarks or trade names of their respective owners.
On tour with US Youth Soccer, Target brings family fun with our Selfie Vending Machine. Equipt with a 46" touchscreen, camera and custom software fans are easily able to take a selfie and receive a specialty item that automatically vends from the machine.
Using the latest Oculus Rift, CV1 headset customized to fit inside a Vikings helmet, fans stepped onto the field at US Bank Stadium to run an end-zone route and catch a touchdown...virtually! Not only did this experience leverage the most advanced VR technology, MVP Interactive coupled it with a Microsoft Kinect camera to enable full gesture tracking of the users hands to provide a life like catching experience. To further immerse fans, we created a detailed UX design by implementing stadium assets provided my EASports. Fans will have the opportunity to participate in this experience all year long as the Voyage is located directly above the official team store.
Check out the article from SportsTechie highlighting the fan engagement at the Minnesota Vikings New Stadium! Times Square Strategies and MVP Interactive are excited to be a part of it by developing the Virtual Reality experiences. And, stay tuned for our August launch at US Bank Stadium!
Minnesota Vikings New Stadium Includes High-Tech Fan Experience With Virtual Reality Activities.
Minnesota Viking fans will have a whole new way of experiencing their team’s history this fall in their brand new venue, U.S. Bank Stadium.
A perk of the new venue is the Vikings Voyage. This is a high-tech, interactive fan experience that will celebrate Vikings legends and showcase memorabilia. The 10,000 square foot, several million-dollar space will give fans the chance to show off their athleticism, educate themselves on the progress of the game of football, and view tributes to the some of the best players in the Minnesota franchise.
Fans will be able to test their skills through trials of shuttle drills, vertical jumps, catching passes using a virtual reality device and crashing into a blocking pad that will measure their impact force. Their results will be tracked through a bracelet that’s equipped with a radio-frequency identification (RFID) system. They’ll be able to compare their results to family members, friends, other Vikings fans and the marks posted by players from the NFL Combine.
“We know we want to tell a story, but first, let’s talk about the technology that’s there and what fun things we can do, so things like virtual reality, for example, to the level we can do that now is kind of exciting Technology is going to trace your body as it jumps in the air or watch if you’re catching a pass, and we expect it to get better,” said Vikings Director of Brand & Creative Erin Swartz.
There will also be a Viking ship hull displayed with a projection screen to play archived footage and modern video features to show fans all the great moments in Vikings history.
“This experience center mirrors everything we’ve been talking about with our values system: being progressive, unifying with the community and being relentless,” said Vikings VP of Partnerships Activation and Special Projects Tanya Dreesen.
When it comes to the players, you will be able to find a sculpture of Purple People Eaters Jim Marshall, Alan Page, Carl Eller and Gary Larsen sitting on a bench with space for fans to sit next to them and take photos. The sculpture is a recreation of an iconic image of the four of them.
One of the newest players to be added to Vikings (and NFL) history is Hall of Fame receiver Cris Carter, who was the second NFL player to record 1,000 catches during his career. Carter will receive his own personal tribute in the Voyage through 1,000 chrome-plated footballs that are suspended from the ceiling.
“As an organization, we constantly look to innovate and provide the best fan experience possible, and our approach was no different with the addition of the Vikings Voyage. The Voyage will bring fans together, allowing them to engage with their family and friends while celebrating Vikings history,” said Vikings Owner and President Mark Wilf.
The Voyage is located above the team store and is free for fans, but has a 250-person limit, so fans will need to sign up in advance. It will be open before, during and after all home games and during any Vikings special events.
In addition to the Voyage, the new stadium will have numerous improvements from lighting to its acoustics. The roof will play a helping hand in both of these components, with 60 percent of it being high-technology “pillow-like” clear tiles to allow in natural light and the other 40 percent being metal to help noise echo throughout the stadium. U.S. Bank Stadium will also be almost twice the size of the Metrodome and can hold up to 67,000 fans during Vikings games (the amount varies when it comes to other events).
There will be a ribbon cutting ceremony on Friday, July 22nd with free public tours on July 23rd and 24th.
Teaming up with Coca-Cola, MVP Interactive deployed three unique fan experience platforms with the Boston Redsox, Philadelphia Phillies and the New York Mets. Each team showcased their own technology on Opening Day ranging from our popular Bobble Head MorphingStation in Philadelphia, a farewell Big Papi augmented reality selfie MorphingStation in Boston and a virtual Home Run Derby making it’s debut in the newly designed, Coca-Cola Corner at CitieField in New York. Coca Cola is offering this technology to fans through out the entire 2016 MLB season so be sure to check it out next time you are at Citi Field and be sure to check out the experiences at both Fenway and Citizens Bank Park. Fans are having a great time and we are excited to see each of the experiences run during the 2016 MLB season!
TIMES SQUARE STRATEGIES AND INGENUITY SUN MEDIA LAUNCH GREENSBORO SCIENCE CENTER OOH DIGITAL ADVERTISING PLATFORM
ISM Solar Media Trees take root at the Greensboro Science Center
New York, NY -- May 3rd, 2016: Times Square Strategies (TSQS) and Ingenuity Sun Media (ISM) announce the first of its kind installation in North Carolina. ISM’s Sun Media Trees are now operating at the Greensboro Science Center in Greensboro, NC. Sun Media Trees (SMTs) are solar assisted fully interactive digital communication devices. These SMTs will provide TSQS, ISM and the Greensboro Science Center with the ability to enrich the visitor experience at the property, as well as provide advertisers with a platform that allows for true visitor engagement and audience measurement.
“The Greensboro Science Center is excited to be home to our community’s first ISM Solar Media Trees. Not only will these trees help educate the public about solar technology, but they will also help promote many great businesses and products to hundreds of thousands of annual visitors." — Glenn Dobrogosz, Executive Director, Greensboro Science Center
ISM in collaboration with Melink Solar completed installation of the SMTs in March 2016. SMTs provide real time promotional, educational, and commercial information. The screens have the ability to interact with visitors via their mobile devices so they can stay up to date with all of the current and upcoming events at the Science Center and in the surrounding area.
In addition, SMTs allow brand marketers to display outdoor digital advertising and interact with the science center audience through mobile technologies. At launch, each SMT will have Beacon technology, QR and Facial Recognition capabilities, allowing marketers to deliver special offers and incentives and to have a better understanding of the audience in front of the displays.
ISM’s patent pending SMTs are the brain-child of Nelson Martinez, Founder and CEO of Ingenuity Sun Media. Nelson is a former Advertising Creative Director with a long and distinguished career built while working at some of the world’s largest ad agency networks. In the past five years, he has worked with a group of talented designers, developers and engineers to develop ways for incorporating renewable energy practices and technology into a digital media platform the likes of which have never been seen before.
The result is the Sun Media Tree, a combination of Solar Energy powered, Outdoor rated LED/LCD Displays and 360-degree interactive communication platforms that engage visitors and enhance their experience at the locations.
“ISM is thrilled to bring this one-of-a-kind innovation to the Greensboro Science Center. Our passion at ISM has always been to enhance the visitor experience through unique interactive technologies that create long-lasting relationships with the locations and its sponsors as well as to educate the public about the benefits of renewable energy and sustainability efforts." — Nelson Martinez, Founder and CEO, Ingenuity Sun Media
MVP’s Social Lounge at FedEx Field was just named as one of the 10 best Digital Sports Sponsorship Activations by Event Marketers
Event Marketers speaks to the shift in Brand spending where sponsorships previously centered on physical assets like naming rights and stadium signage however now, in order to score with today’s super-connected fans, sponsorship activations have gone high-tech, incorporating RFID, 3D, interactive video, social media and more into fan fest and sports zones. Arenas and stadium lounges have undergone a digital makeover as well.
Check out the full article, featuring all 10 activations on the Event Marketer’s site.
Times Square Strategies & ANC Announce Exclusive Partnership to Market 3D Projection Mapping Technology
3D Projection to be Integrated with ANC’s Video Display Operating System
March 22, 2016 -- ANC, a Learfield Company and Digital Media ETC. (DME), a Times Square Strategies Company (TSQS) today announced an exclusive agreement to integrate TSQS’s 3D Projection Mapping into sports, retail, transportation and event venues.
DME’s 3D technology creates an engaging augmented reality, using projection to turn large surfaces into three-dimensional video experiences. DME’s 3D Projection will be integrated into ANC’s award-winning vSOFT control system, which controls digital displays at more than 80 venues nationwide, to create an immersive atmosphere by seamlessly controlling and synchronizing all video experiences from one platform.
“3D Projection fits perfectly into ANC’s technology service platform, complementing our digital displays, video screens, control systems, technology operations, content management and motion graphics services,” said Jerome Cifarelli, President and Chief Executive Officer, ANC. “Working with Times Square Strategies’ and DME’s technology and award-winning production team, we will be able to create new avenues of entertainment, event presentations and sponsor opportunities for our partner venues.”
DME has produced more 3D Projection experiences than any one company worldwide for brands such as Southwest Airlines and Toyota while ANC has designed, integrated and operates digital signage deployments at professional and collegiate sports stadiums, retail centers and transportation facilities.
“Partnering with ANC, the leading technology service provider, enables us to introduce our 3D Projection solutions to stadiums, malls, transportation hubs, and commercial retail complexes that are exploring how to transform their venue experience,” said Scott Landis, Principal, TSQS. “Integrating with ANC’s service team and state-of-the-art technologies provide an opportunity to create engaging productions that will drive new revenue for our partners while creating lasting consumer impressions.”
About Times Square Strategies / DME
Times Square Strategies is an integrated media solutions company helping real estate, retail and sports properties uncover new revenue streams by identifying underutilized space that could be generating incremental revenue using the latest technologies in the out of home world. On the media side, Times Square Strategies helps brands unlock engaging, exciting and effective short-term and long-term media placements via nontraditional campaigns. www.tsqs.com
DME creates turnkey media solutions that cover all of our in-house disciplines such as technology & interactive development, event production & execution, creative development and storytelling, video animation and projection / 3D Mapping. Digital Media Etc. is comprised of a talented team of award winning producers, designers, animators, engineers & visionaries who have more than 50 years of backgrounds within advertising, out of home media, concert production, events & theme entertainment. www.digitalmediaetc.com
ANC, a Learfield company, designs and integrates digital signage, video screens and scoreboards into sports, entertainment, retail and transportation facilities. A turnkey technology service provider, ANC provides ongoing operation, graphics creation and content management and scheduling services to more than 80 venues throughout North America. ANC’s recent projects include the Fulton Center (largest digital media network in New York City Transportation Facility); Seattle Mariners (largest HD video display in MLB); Los Angeles Dodgers (most pixels per square foot in MLB); Cleveland Cavaliers (largest center-hung in the United States). For more information regarding ANC, please visit www.anc.com.
Here is a video of DME in action:
TD Ameritrade Superbowl 50 fan photo activation was a big hit at the NFL Experience out in San Francisco. Partnering with our friends at Intersport, MVP Interactive successfully deployed a fun, family friendly animated gif photo activation that promoted TD Ameritrade through social media shares and gift cards. Each participating fan who successfully shared their 3 pose picture on social media immediately received a TD Ameritrade gift card. Those waiting for their photo also were able to participate in a QB Challenge by throwing an NFL Football at a glowing LED bullseye! Over the course of 3 days at the NFL Experience, the TD Ameritrade brand had nearly 50,000 social media impressions.
We want to thank Visual Marketing Partners http://vismp.com/ for their great work in transforming the Times Square Strategies Interactive Lab. The lab is wrapped with a semi-perminate printed vinyl skin that place our visitors on the field of the soon to be completed US BANK stadium, home of the Minnesota Vikings. The Times Square Strategies interactive lab is one of the few places in New York City that allows marketers to experience augmented reality, gesture recognition, virtual reality and audience analytics capture in one place.
If you're a marketer, advertising agency, media buying agency or property owner and are interested in these technologies please give us a call to set up a time to stop by.